How to behave in business class – and not embarrass yourself

Turning left? Here are a few dos and don’ts from our most frequent flyer, who has seen plenty of entitled behaviour over the years

The first time I was upgraded from economy to business class and was offered wine, I asked: “How much is it?” The stewardess – it was the 1980s – looked at me and said: “Oh, you really don’t belong here.” Flying business class is a social minefield and the correct way to behave changes all the time. After three decades travelling (rather often) at the pointy end, here is my essential guide to the etiquette of turning left.
Back in the 1980s, most business-class travellers wore a smart suit. Now if you wear one, you look like a first-timer. Since airlines introduced lie-flat beds and suites with doors, it’s all about privacy and comfort. So you can dispense with that navy blazer from an obscure Tokyo designer, Sea Island cotton crew neck, light wool trousers and loafers, in favour of chinos or posh sweats, a polo shirt and trainers. However, do not turn up in your pyjamas, leggings, sportswear or shorts and flip-flops emblazoned with designer logos.
You can go for a shiny Rimowa, though it’s fallen from fashion since the brand was swallowed up by luxury goods conglomerate LVMH. Carry on like a pro instead with a battered Globetrotter trolley (two wheels only, for true believers). Add a small holdall, such as a Prada bowling bag or vintage Globetrotter Concorde. Whatever you choose, never display your top-tier status card next to your address tag. Instant social death. 
You’ve paid for it. You get extra snob points if you board in Group Zero, which British Airways recently introduced for super-premium customers, who can board before even first-class customers. 
The Virgin Clubhouse at Heathrow Terminal 3 is the only place in Britain where you can order a martini at 8am and no one will look askance. Take advantage.  
…if you board first and economy passengers have to file past your seat to get to theirs at the back of the bus. This is especially important if you have booked your other half and children in economy class.  
Once you’ve settled into your suite, do not complain if the nuts served with the pre-flight champagne are not on the finest Royal Doulton crockery. Korean Air vice-president Heather Cho ordered her Seoul-bound 747 back to the gate at New York JFK after being served macadamia nuts in a – gasp! – packet in 2014. Cho was later convicted of violating aviation safety, coercion and abuse of power and served five months in prison (where there were no pre-meal snacks).
No video calls in the lounge. Your fellow passengers are not interested in hearing about your business or your family. 
No photos. Nobody wants to see you posing for your in-suite selfie – especially if you have snuck into business class early like one influencer on Emirates recently, who pretended she was travelling in style before heading back to economy. 
Do not bother the celebrities. I’ve flown alongside Gwyneth Paltrow (Concorde), Raye (Virgin Atlantic) and, er, David Hasselhoff (British Airways). They’re wracked with shame for slumming it on commercial flights, rather than private jets, and do not want to be reminded of it. 
Don’t tell anyone if you “bought” your ticket with miles. Never mention how many miles you’ve flown this week, year, month, in your lifetime. 
If your BA plane is late arriving at Heathrow, don’t demand that the airline’s chief executive, Sean Doyle, meet you on the jet bridge to explain why (as one entitled fellow traveller did earlier this year). 
Pyjamas are for sleeping in only. Your feet should stay in your shoes or your complimentary slippers. Keep your shirt on. I once saw an Everton footballer take his T-shirt off and sit half-naked on an 14-hour Emirates Airbus A380 from Sydney to Dubai. 
Do not clean anything other than your face and hands with the hot towel. 
Yes, the champagne is free, but that does not mean you should drink your body weight or demand it pre take-off. (Some Gulf carriers only offer it once airborne.) The same with food. Burgers are a big mistake. Take a leaf out of the cookbook of Neil Perry, Qantas’s chef. Eat light. Keep it spicy for breakfast when you want to wake up and opt for protein with complex carbohydrates for dinner when you need to sleep. 
If you are lucky enough to snag the table for four in the bar in the Emirates A380, don’t hog it for the entire flight. An hour or so is your limit. 
If you have to email and WhatsApp, silence alerts and turn off the keyboard clicks. 
Nothing divides ritzy travellers more than the issue of kids in premium cabins. “Not to sound pretentious or anything (but we all know I am) why the f— are children allowed in business class?”, the Apprentice star Lottie Lion tweeted last year from her comfortable seat. When a follower asked: “What are parents flying business class supposed to do with their kids?”, she replied: “I don’t know, put them in the luggage hold or something.” Major airlines won’t ban children from flying at the front for fear of alienating their highest-spending customers. But that doesn’t mean you should book in juniors. I have two children and I never took them in business class until they were old enough to plug into the television screen or an iPad. It’s not fair on others.
Pyjamas – but only if flying with Qantas, Qatar Airways or Virgin Atlantic, because they are the only ones that are any good. Plus as many Acqua di Parma amenity kits as you can carry off an Etihad flight. But hands off the life jackets and the noise-cancelling headphones. 
Take a Farrow & Ball paint swatch to show the cabin crew the precise shade of brown you’d like your coffee. Complain that the ice cubes are too cold, the plane is travelling too slowly, your neighbour is “too ugly” to share a cabin with, and the blue of the sky does not perfectly complement your outfit. You’ll need a full refund. 
This article was first published in April 2024 and has been revised and updated.